The Chambers Serviced Apartments Increased their reach on Google by 156% with Toppi

– Summary of case study – Problem: Juggling numerous profiles can prove challenging, particularly when striving to keep them current and tailored to your intended audience. At The Chambers, promptly addressing reviews was imperative to uphold a positive image and reputation. Solution Integrating Toppi was a seamless process, and the platform was operational almost instantly, […]

– Summary of case study –

Problem:

Juggling numerous profiles can prove challenging, particularly when striving to keep them current and tailored to your intended audience. At The Chambers, promptly addressing reviews was imperative to uphold a positive image and reputation.

Solution

Integrating Toppi was a seamless process, and the platform was operational almost instantly, enabling The Chambers to concentrate more on daily operations and ensuring enhanced guest satisfaction. In summary, Toppi proved to be an effective solution for expanding The Chambers’ presence on Google.

Find out how The Chambers Serviced Apartments manages their business profiles to win more guests, improve guest experience and keep their brand consistent online.

By Toppi managing their business profiles actively, the actions (direction requests, website visits and calls) in the profiles went up by 156%.


About

The Chambers Luxury Serviced Apartments in Leeds is a  premier accommodation option, solidifying its reputation as the number one suggested place to stay in the city according to TripAdvisor. In 2023, the establishment earned the prestigious Travelers’ Choice Award, a testament to its exceptional service and commitment to guest satisfaction. With an impressive portfolio of over 700 reviews, The Chambers maintains an outstanding score of 5 stars, reflecting an unwavering commitment to excellence. This recognition positions The Chambers as a top-tier choice for travelers seeking unparalleled luxury and service in the vibrant city of Leeds.


Main challenges

  • Most consumers search for information through Google, and The Chambers wanted to provide quality information there as well. They had built a mighty impressive Tripadvisor presence, but needed to replicate that on Google quickly and painlessly as possible.
  • The Chambers were not fully aware of the exact keywords that tapped into the traffic on Google and to incomparable them in posts and offers. 
  • Maintaining several company profiles was challenging, as was responding to reviews quickly.
  • More direct bookings through Google.

Solution: Increased Reach on Google

Managing numerous profiles and promptly responding to customer reviews posed a challenge for The Chambers. Additionally, they aimed to enhance their visibility on Google to offer valuable information to consumers. After exploring a comparable service, they opted for Toppi due to its adept management capabilities, ensuring peace of mind. The decision was influenced by Toppi’s clear understanding of the business, prioritising above all the guest experience and online interactions.


The essence of the solution:

Toppi ensured the consistent and synchronized maintenance of all the hotel profiles, facilitating faster and improved responses to customer inquiries. The most valuable aspect was the capability for bulk actions, streamlining the process of making changes, updating offers, and allowing guests to book directly.

 The efficiency of AI-powered responses to customer reviews proved to be immensely beneficial. This resulted in significant time savings, allowing for a more focused approach to day-to-day operations and enhancing Google visibility, with the management of all content expertly handled by Toppi.


“Our presence on Google has significantly expanded.”  Katherine Newby 

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