– Summary of case study –
Problem
Farrands Bar faced a few challenges with its online presence, especially with keeping its business profiles on Google up to date. The information was often scattered, outdated, and not updated correctly. Keeping track of all bars’ profiles took time and often caused headaches.
Solution
Farrands Bar experienced clear improvements in their business profile look and content after starting to use Toppi. They can now have a great looking online presence and keep the new and regular customers to to date with opening times, and ensure all reviews get a timely reply.
Description
Farrands is an upscale independent Leeds hotspot with chic interiors, champagne elegance offering a great selection of wine, beer and cocktails.
Nestled in the heart of Leeds, Farrands Bar stands as a premier destination for those seeking a blend of opulence and relaxation. Renowned for its sophisticated interiors, the establishment exudes an upscale ambiance that seamlessly marries modern chic with timeless elegance.
The interior design is a testament to refined taste, featuring plush furnishings, rich textures, and a color palette that exudes warmth. The carefully curated decor creates an inviting and luxurious atmosphere, making patrons feel transported to a world of indulgence and style.
Facing the need for efficient online profile management, Farrands Bar turned to Toppi for a swift, streamlined solution. Now, with a centralized service, they effortlessly update and maintain their business information. Automatic review responses and personalised weekly Google Posts empower them to focus on serving a growing clientele
“Being on Google is crucial for hospitality. We attract more customers and bookings, especially in summer, as tourists and others discover our bar through Google Search and Maps.” James Boothroyd – Farrands Bar, Owner
Challenges with keeping their Google Business profile up to date
Farrands Bar encountered hurdles in maintaining its online presence, particularly in keeping Google business profiles current. Information was scattered, outdated, and inconsistently updated. Managing profiles across Google, Apple, Waze, Uber, and Bing etc was time-consuming and led to headaches.
The primary issue stemmed from overloaded venue managers relying on memory for updates and customer responses, resulting in inaccurate online information. Incorrect business hours directly impacted reservations and foot traffic, affecting the overall business performance.
“A key problem was the lack of responses to reviews, leaving both negative and positive feedback from all customers unanswered.” James Boothroyd
One centralised Solution & Service
“I enjoy collaborating with Toppi. Their team promptly addresses my inquiries. Whether you encounter issues or challenges with the platform or profiles, you receive an instant response.” James Boothroyd
A strong presence on Google ensuring customers find their cocktail bars
Result
Farrands Bar has significantly enhanced its online visibility, experiencing a remarkable +120% increase in Google Business profile views compared to six months ago. This surge in views translates to heightened foot traffic, attracting more patrons to their cocktail bar and positively influencing their overall financial performance.
Over the past six months, Farrands Bar’s Google Business profiles have recorded impressive growth:
+725% more phone calls
+118% increase in website visits
+89% rise in direction requests
In the hospitality industry, where 93% of consumers check reviews before visiting a place, these improvements have a substantial impact. Not only do they contribute to higher online rankings, but they also play a crucial role in driving foot traffic to the venue
Book a demo
Schedule a demonstration now! Elevate your hospitality venue’s online presence by securing 5-star reviews, incorporating keywords in your business description, posts showcasing high-quality photos of your menu items, and maintaining accurate opening hours. Book a demo and discover the Toppi effect.
