Leiden, The Netherlands
ROOS – Taste & Smile: transforming their presence on Google with an 87% increase in profile interactions
Probleem
ROOS – Taste and Smile, the esteemed cafe in Leiden, has consistently delivered exceptional dining experiences. Founder Rosemarie Oostdam emphasizes the significance of every aspect of the cafe's Google profile — images, posts, opening hours and customer reviews. Accuracy is imperative, and in an emotionally driven industry the first impression matters most, so the presentation of images, posts and text had to be right.
Oplossing
ROOS – Taste & Smile has used Toppi's Complete service since June 2023 to oversee its Google and Apple business profiles. On a weekly basis, Toppi ensures profile updates, incorporating images and posts, addressing all customer reviews, and verifying company information for accuracy. Toppi also provided QR codes to increase reviews from customers on-site, and loyal customers received emails and text messages asking them to leave a review using Toppi's review generator tool. According to Rosemarie, the service delivered three key benefits: time efficiency, a more professional profile presentation, and a boost in Google Maps rankings — Toppi got ROOS to first place on Maps for two of its main keywords.
“Our partnership with Toppi has been incredibly seamless, with outstanding communication from the team. Our results are proactively shared on a monthly basis and we have regular check-ins with our contact person. Our business profile has seen remarkable improvement since adopting Toppi, allowing us to prioritize our core operations while entrusting profile management to capable hands.”
Rosemarie Oostdam — Founder, ROOS – Taste & Smile
Resultaat
- 123 five-star reviews between June and October 2023
- +105.8% increase in website clicks compared to the previous year
- +134.4% increase in direction requests
- +206.2% more views on Google
- First place on Google Maps for its main local search terms ("breakfast Leiden", "lunch Leiden")
