Amsterdam, The Netherlands
The Greek Embassy: from one location to a growing hospitality group with Toppi
Problem
The Greek Embassy began with a single location on the Weesperzijde, built around authentic Greek flavours, warm service and a strong focus on experience. As the location gained popularity, online visibility and accuracy became increasingly important — the team needed menus, photos, opening hours and updates to consistently reflect the in-store experience, plus support for review management as demand increased.
Solution
Toppi took over management and optimisation of the Google Business Profile for the original location, then supported the full digital rollout of each new venue as The Greek Embassy expanded — including The Greek Embassy – All Day Brunch at the Spui and The Greek Embassy – Coffee Deli & Gyros on the Ceintuurbaan. For every new opening, Toppi set up and optimised the Google Business Profile from day one so each location was immediately discoverable, while continuously managing menus, seasonal offerings, photos and updates across all locations and providing ongoing performance monitoring across the group.
“I highly recommend Toppi. Our collaboration has been excellent. The team is knowledgeable, always supportive, and quick to respond. They truly understand hospitality and deliver real results.”
Thanos Stathakopoulos — The Greek Embassy Group
Result
- +114% increase in website visits from the Google Business Profile (first location)
- +87% rise in direction requests, indicating stronger local intent
- Grew from 1 to 3 thriving locations across Amsterdam
