Problem

Juggling numerous profiles proved challenging for The Chambers, particularly keeping them current and tailored to their audience. Most consumers search for information through Google, and while The Chambers had built an impressive Tripadvisor presence, they needed to replicate that on Google quickly. They weren't fully aware of which keywords drove their Google traffic, and promptly responding to reviews to uphold a positive reputation was a real challenge.

Solution

Integrating Toppi was seamless, and the platform was operational almost instantly, letting The Chambers focus more on daily operations and guest satisfaction. Toppi ensured consistent, synchronized maintenance of all the hotel's profiles, enabling faster and better responses to customer inquiries. The most valuable part was the capability for bulk actions — streamlining changes, updating offers, and letting guests book directly — combined with AI-powered responses to customer reviews that saved significant time.

Result

• +156% increase in combined Google actions (direction requests, website visits and calls)
• More direct bookings through Google
• Faster, more consistent review responses across all profiles