Problem

Café Restaurant Papillon and Bakkerij Papillon share one roof on the Papaverweg in Amsterdam-Noord. The two concepts are closely connected, but each has its own entrance and its own offering.

Papillon originally had a single Google Business Profile. As the bakery grew into a concept of its own, both businesses needed their own identity online as well.

The challenge was making sure both the restaurant and the bakery could be found by their own audience, with current and relevant information on Google.

Solution

Toppi supports Papillon in managing and optimising its presence on Google. The work started with one Google Business Profile and now covers two separate profiles.

Google Business Profile optimisation: managing and optimising both profiles with relevant categories and business information, matched to what each concept offers.

Current information: keeping opening hours, menus, photos and other key details up to date.

Review management: managing Google reviews and supporting a strong online reputation.

Local visibility: strengthening visibility in Google Search and Google Maps, so potential guests find the right location and the right information.

By managing both concepts separately, Toppi can optimise each one's online presence more precisely, while the information stays clear and reliable for guests.

Result

• 135,404 discovery searches for Café Restaurant Papillon from October 2025 through September 2026, 59% more than the year before
• 42,785 branded searches, up 107%
• 15,552 direction requests, up 121%
• A Google Business Profile of its own for Bakkerij Papillon, matched to the bakery's offering and audience