Leeds, United Kingdom
Farrands Bar uses Toppi to save time while reaching more customers on Google
Problem
Farrands Bar faced a few challenges with its online presence, especially with keeping its business profiles on Google up to date. The information was often scattered, outdated, and not updated correctly. Keeping track of all the bar's profiles took time and often caused headaches — managing profiles across Google, Apple, Waze, Uber and Bing was time-consuming, and overloaded venue managers relied on memory for updates and customer responses. Incorrect business hours directly impacted reservations and foot traffic. A key problem was the lack of responses to reviews, leaving both negative and positive feedback unanswered.
Solution
Farrands Bar experienced clear improvements in their business profile look and content after starting to use Toppi. They can now keep a great-looking online presence and keep new and regular customers up to date with opening times, and ensure all reviews get a timely reply. Facing the need for efficient online profile management, Farrands Bar turned to Toppi for a swift, streamlined solution — now, with one centralized service, they effortlessly update and maintain their business information. Automatic review responses and personalised weekly Google Posts empower them to focus on serving a growing clientele.
“Being on Google is crucial for hospitality. We attract more customers and bookings, especially in summer, as tourists and others discover our bar through Google Search and Maps.”
James Boothroyd — Owner, Farrands Bar
Result
- +120% increase in Google Business profile views compared to six months ago
- +725% more phone calls
- +118% increase in website visits
- +89% rise in direction requests
