Why Isn't Your Restaurant Ranking Higher on Google Maps?

When someone searches for 'Italian restaurant Amsterdam' or 'best brunch in Utrecht', some restaurants appear at the top of Google Maps, while others are barely visible.

But why do some restaurants rank higher than others? And what can you do to improve your restaurant's position?

How Does Google Rank Restaurants on Google Maps?

Google uses three main factors to determine which restaurants appear in local search results:

• Relevance: How well does your restaurant match someone's search? Google considers factors such as your business categories, business information and online presence.
• Distance: How far is your restaurant from the location someone is searching from or searching for? A restaurant that's closer may appear higher in the results.
• Prominence: How well-known and established is your restaurant online? Reviews, mentions on other websites and your position in regular Google search results can all play a role.

Together, these factors help Google determine which restaurants are most relevant to a particular search.

Why Is Your Restaurant Ranking Lower Than Competitors?

A lower ranking doesn't necessarily mean your restaurant is less appealing. Other factors are often involved:

• Your competitors have a stronger online presence: They may have more relevant online mentions, a well-optimised website or a stronger online reputation.
• Your restaurant is less relevant to the search: Your business categories or online descriptions might not clearly communicate what you offer.
• Your business information is incomplete: Missing or outdated information can make it harder for Google to accurately represent your restaurant.
• The searcher's location is different: Google Maps results change depending on where someone searches. Your restaurant might rank higher in one neighbourhood than another.

How Can You Improve Your Google Maps Ranking?

While you can't change how far away a potential guest is, you can improve your restaurant's relevance and online prominence.

• Strengthen your local online presence: Make sure your restaurant is listed on relevant websites and platforms.
• Improve your website: Include relevant information about your cuisine, location and offerings so Google can better understand which searches your restaurant is relevant for.
• Build your online reputation: Regularly collect Google reviews and respond to guest feedback.
• Analyse your local visibility: Identify which keywords and areas your restaurant is visible for. This helps you discover opportunities to improve your rankings.

How Do You Know Where Your Restaurant Ranks?

Your Google Maps ranking isn't the same for everyone. Results can vary depending on someone's location, search query and personal preferences. Google may also take previous searches and online activity into account.

That's why it's important to look beyond a single search. By analysing your local rankings across different locations, you can get a clearer picture of your actual visibility and how you compare with competitors.

Improve Your Google Maps Visibility with Toppi

Toppi helps restaurants become more visible on Google Maps and in local search results. We analyse your online visibility, identify areas for improvement and help your restaurant stand out in relevant searches.

From Google Business Profile optimisation to local SEO and review management, we develop an approach tailored to your restaurant and its location.

Curious how visible your restaurant is on Google and AI?

Find out with Toppi's free visibility scan.