+105.8% Website Clicks 

+206% Business Profile Content

+134.4% Direction requests

About: ROOS – Taste and Smile, the esteemed café in Leiden, has consistently delivered exceptional dining experiences, establishing a distinguished reputation within the city’s vibrant hospitality landscape. Celebrating a decade of excellence, it proudly marks its 10-year milestone in September 2022, a testament to its enduring commitment to quality and the loyal following it has garnered over the years.

Location: Leiden, The Netherlands

Founding Story

In the heart of Leiden, The Netherlands, Roos – Taste and Smile emerged under the vision of young entrepreneur Rosemarie Oostdam. Inspired to create a unique breakfast and lunch concept in a relaxed setting, our menu boasts specialty coffees by talented baristas and a diverse array of tempting sandwiches and sweets. Each item mirrors our commitment to delivering a delightful culinary experience.

“Our commitment to creating a friendly and inclusive environment sets the stage for memorable moments and connections”. At Roos, we take pride in our culinary offerings. Our menu is a testament to the fusion of quality locally sourced ingredients, creative recipes, and a passion for gastronomic excellence. 

Before Toppi

Roos – Taste and Smile prioritises customer satisfaction, striving to deliver optimal experiences. A key component of their marketing strategy involves maintaining a professional and credible presence on channels frequented by potential customers, ensuring up-to-date information. Before Toppi’s intervention, Roos primarily updated basic details on their Google business profiles. “We mainly adjusted opening hours and basic information,” notes Rosemarie. Alongside enhancing digital channels like instagram and Facebook. For years, our efforts were limited to occasional and costly online advertisement attempts. Although we explored online strategies with marketing agencies, the expenses exceeded our budget, leading us to abandon the idea. This proved frustrating, as we recognized the need for action but lacked the time, expertise, and budget to pursue it.

Rosemarie Oostdam emphasizes the significance of every aspect in Roos Cafe’s Google profile—images, posts, opening hours, and customer reviews. Accuracy is imperative, and given the emotionally driven industry, the initial impression holds particular importance for Roos – Taste and Smile. Therefore, the presentation of images, posts, and text is paramount, and Toppi has been instrumental in showcasing these elements with a polished and professional touch, enhancing our business’s overall image.

Today 

Roos – Taste & Smile utilizes Toppi’s Complete service since June 2023, to oversee its Google and Apple business profiles, marking a smooth collaboration highlighted by positive results and professional handling, as shared by Rosemarie. “On a weekly basis, Toppi ensures profile updates, incorporating images and posts, addressing all customer reviews, and verifying company information for accuracy”.

Besides addressing all customer reviews in a professional manner, Toppi also provided Roos – Taste & Smile with QR-codes to increase reviews from customers on-site. Loyal customers have received emails and text-messages from Rosemarie, asking them to leave a  review, using Toppi’s review generator tool.

“Our partnership with Toppi has been incredibly seamless, with outstanding communication from the team. Our results are proactively shared on a monthly basis and we have regular check-ins with our contact person, either by phone or video call. We have not come across any issues but when we have any questions they are immediately answered. Our business profile has seen remarkable improvement since adopting Toppi, allowing us to prioritize our core operations while entrusting profile management to capable hands,” remarks Rosemarie.

According to Rosemarie, Toppi’s business profile management service offers three key benefits:

• Time Efficiency: Our time spent on Google business profile management has significantly reduced.
• Professional Profile Presentation: Toppi has facilitated the creation of a polished and captivating business profile presentation.
• Boost in rankings on Google Maps: Toppi got us to the first place on maps for two of our main key words, it significantly increased profile views, that in combination with a a complete profile has led to more customers visiting our website and location.

Results

Since Toppi took over the management of Roos – Taste & Smile’s Google Business profile, the most significant change is the ability to entrust this vital communication channel to a professional team. This shift has liberated Rosemarie and her team from the responsibility, enabling them to concentrate entirely on their core business.

“Managing all aspects of a business, including the Google business profile, can be challenging. Toppi’s service has resulted in a professional presentation that authentically mirrors our brand and business.” remarks Rosemarie.

Due to consistently updated and accurate information, the professional impression of the profile has attracted numerous customers to both the cafe and the website. From June 2023 to October 2023, Roos – Taste & Smile received 123 five-star reviews. In the last month, Roos – Taste & Smile experienced a remarkable +105,8% increase in website clicks compared to the previous year. Directions requests surged by 134,4%, and the profile garnered 206,2% more views on Google, now prominently featuring in searches for “breakfast Leiden,” “lunchen Leiden,” and “lunch Leiden”.