Problem

Quirky Farm Bistro is an independent bistro on Oxford Street in Harrogate, bringing together Caribbean, Italian and British influences. With hearty breakfasts, eggs Benedict and vegan options, it has plenty to offer guests looking for somewhere different to start their day.

The challenge was making sure those guests could find it. Quirky Farm Bistro wanted to reach people searching for breakfast and brunch in Harrogate, alongside those looking for a local bistro or vegan food, even if they had never heard its name.

Solution

Toppi focused on connecting Quirky Farm Bistro's online presence with the searches that matter to its business.

Google Business Profile optimisation, updated menu information and keyword-focused descriptions helped communicate what the bistro offers. Regular Google Posts highlighted breakfast dishes, brunch options and reasons to visit, keeping its profile active and giving potential guests a taste of the experience.

Alongside these updates, structured data made key information about the venue and its menu easier for search engines and AI tools to understand. Consistent business details and ongoing review management helped maintain an accurate, engaging online presence.

Together, this work helped Quirky Farm Bistro reach people searching by meal, location and dietary preference, rather than relying on guests already knowing the bistro's name.

Result

• Ranks first in local Google results for “bistro Harrogate” and “vegan food Harrogate”
• 236,820 discovery impressions over the last 12 months, up 26.47%
• 21.5% more search appearances across platforms
• 2,481 direction requests, up 2.6%