Leeds, United Kingdom
Putting Farrands Bar on the map for date nights in Leeds
Problem
Farrands Bar wanted to reach people looking for cocktails, a cosy bar or somewhere for a date night in Leeds. But keeping its online presence accurate and engaging took time away from running the venue.
Business information was scattered across platforms, opening hours were not always up to date, and reviews often went unanswered. Farrands needed a consistent online presence that reflected the experience inside the bar and helped it appear in relevant Google searches and AI recommendations.
Solution
Toppi brought Farrands' online profile management together, keeping essential information accurate while building a clearer picture of what makes the bar worth visiting.
Regular Google Posts showcased cocktails, seasonal updates and reasons to visit, keeping the profile active and relevant. Updated descriptions and content highlighted Farrands' atmosphere and offering, connecting the venue with searches around cocktails, cosy bars and date nights in Leeds.
Alongside this ongoing content, Toppi added structured data to make key information about the venue easier for search engines and AI tools to understand. Consistent business details, current opening hours and timely review responses further strengthened the bar's online presence.
Together, this work helps Farrands get discovered by people describing the kind of evening they want, even when they do not already know the bar's name.
“Being on Google is crucial for hospitality. We attract more customers and bookings, especially in summer, as tourists and others discover our bar through Google Search and Maps.”
James Boothroyd, Owner, Farrands Bar
Result
- Appears in Google searches and AI recommendations for cocktails, cosy bars and date nights in Leeds
- 120% more Google Business Profile views than six months earlier
- 725% more phone calls
- 118% more website visits
- 89% more direction requests
