The Greek Embassy began with a single location on the Weesperzijde, built around authentic Greek flavours, warm service, and a strong focus on experience. More than a year ago, when the business operated just one café, the team partnered with Toppi to professionalise their Google presence and build a scalable digital foundation ahead of future expansion.

As the Weesperzijde location gained popularity, online visibility and accuracy became increasingly important. Toppi took over the management and optimisation of the restaurant's Google Business Profile, ensuring menus, photos, opening hours, and updates consistently reflected the in-store experience. Review management and customer engagement were also supported, helping the team maintain a strong reputation as demand increased.

Within the first year of working together, these efforts delivered measurable impact for the original Weesperzijde location:

• 114 per cent increase in website visits from the Google Business Profile
• 87 per cent rise in direction requests, indicating stronger local intent from nearby customers

 

Over the course of the partnership, The Greek Embassy expanded from one location to three. With the openings of The Greek Embassy - All Day Brunch at the Spui and The Greek Embassy - Coffee Deli & Gyros on the Ceintuurbaan, Toppi supported the full digital rollout of each new venue.

For every new opening, Toppi set up and optimised the Google Business Profile from day one, ensuring each location was immediately discoverable to customers searching nearby. Menus, seasonal offerings, photos, and updates were continuously managed across all locations, allowing the brand to scale while maintaining consistency and clarity online.

Throughout the past year, Toppi has also provided ongoing performance monitoring and insights across the group. Visibility into metrics such as profile views, website clicks, and direction requests helped the team understand how customers were finding and interacting with each location as the business grew.

By managing digital operations across multiple venues, Toppi enabled The Greek Embassy to focus on delivering the hospitality experience that defines the brand, while ensuring that its online presence kept pace with rapid expansion.

“I highly recommend Toppi. Our collaboration has been excellent. The team is knowledgeable, always supportive, and quick to respond. They truly understand hospitality and deliver real results.”

Today, The Greek Embassy operates three thriving locations across Amsterdam, each with its own character and loyal customer base. What started as support for a single café has evolved into a long-term partnership that continues to support growth, consistency, and visibility as the brand moves forward.

Thank you
https://www.thegreekembassy.com